Rich Text Inline Edit Problem Statement

Currently users have to leave their context to modify or create formatted text that looks different than the original context (display not= edit)
Editing text can only be done in plain text in many places on the web
If users can edit in interesting ways, they are often required to know and use many different types of markup to create formatted and structured text
Markup differs, even if slightly, across applications (and versus HTML)
Need faster, better quality and more readable editability

Users are distracted from thier task, editing text, when they need to focus on the markup.
Memory load becomes high when users have to leave their context to make changes.
Some users can't take full advantage of editing capabilities
Memory load for remembering various markup languages is high