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  • which type of content? photos, audio, text
  • where? in the museum, outside
  • how to filter those contributions?
  • where to record the audio? in the museum? wouldn't that be bothering for the others?
  • we have to take into account the subject, if it's emotional, it's different, these content provokes comments
  • audio tour example from Nancy Proctor: they have leading questions to prompt you to dial the number of the audio tour.
  • there's a value to the individual to express what they feel even if it's not meaningful to someone else. maybe try to find a compromise between not "cluttering" the interface but allowing people to express themselves.
  • question about where and how you deploy all this content
  • recognize of the inherent challenge: museums have to do their job with the interpretation, if museums come up with a boring idea or interpretation, visitors comments won't save that exhibition
  • where does this interaction takes place? a keyboard by the artifact, or a micro?
  • this is a good Fluid project: it ties together mobile and web: recording via your own mobile device, listening / accessing comments from the web
  • old school question: by having this stuff online, is it helpful? yes, i want to see hotels impressions before i go. but online is important for those that won't be able to go. going to a museum is an opportunistic characteristic.
  • goals:
    • social goal is the most important, this is informal learning, people don't go to museums by themselves, it is mostly a social activity and this recording can expand this activity.
      • cement relationships with the works and generate reactions --> engage is the goal as opposed to visitor-generated content
      • to whom belongs the heritatge? the goal is try to make people feel that the heritatge is theirs. the comments by themselves are not that important (it is only important if you have other goals)
      • create relationships among works
      • unique nature of museums, they are incredibly diverse
      • fun, but engaging and meaningful is a better word
      • the engagement is related to the identity, it is about belonging
      • it is dangerous for museums to set themselves up as educators, if you do a ROI analysis of museums and educations, doesn't work, put the money on schools. but the museums can give you the spark to go back to the school and excell but this is not measurable.
      • the idea that the museum is "god", the authority but museums are public service to schools, the community, immigrants, women; museums need to give up the control
  • technology
    • kiosks - how they get integrating in the space is really, really important
      • web - reaction and content access
      • mobile - try to look to reach the widest amount of people but do not try to fit all
      • location-awareness
      •  
  • implementation is missing, the context is missing, how people interact
    • these are key issues
      • a kiosk in front of a fine art
  • type of museum (context)
    • wireless
      • size
  • context is everything and has many different levels (size, staff, IT, museums unique culture, content, etc.)
    • the context is the issue, so many different types and cultures, etc.
      • all museums look for engagement
      • the challenge is to create this for museums and not generic to anyone

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