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Some cell phone tour companies the DIA is considering using: Guide by
cell, On Cell systems
DIA will be using cell-based tours for its upcoming Richard Avedon
exhibition & possibly Through African Eyes
With Acoustiguide wands, there's lots of staff time involved in
distribution of equipment, sanitizing, etc. -
- Development is costly; of tours themselves; scripts, creative part,
etc.
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- TYPICALLY FOR EXHIBITIONS, COSTS RUN $40K FOR content development,
equipment rental, etc.
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- DON'T SEE VERY MANY PEOPLE USING AUDIOTOUR FOR PERMANENT COLLECTION
POST-REINSTALLATION. NOT SURE IF DECLINE IS B/C OF ABUNDANCE OF OTHER
INTERPRETIVE OPPORTUNITIES, IF PEOPLE DON'T KNOW ABOUT IT, OR B/C WE NOW
CHARGE A COUPLE OF $$ FOR USE. - People using audio tours in special exhibitions (audio tour built
into the ticket price) - LARGE-PRINT paper copies of text available as alternative
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- stops 2-3 minutes
With cell system: -
- Visitors can leave audio comments
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- Text voting can occur
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- development/production process is simplified. E.g. Director can just
record comments/content into a phone - you don't have to use a
recording studio
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- piloting a cell phone tour with 6-8 stops; an adult tour FOR AVEDON
EXHIBITION. This is in
contrast to acoustiguide tours of gallery, which typically have 15-20
stops & 40 minutes per tour roughly, as well as youth tours
...
- stops = aiming for 1-2 minute
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- ON CELL PHONE B/C MANY PAY PER MINUTE
- Benefit - People can use their own equipment.
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- drawback - DIA has historically discouraged cell phone use in
galleries. Also, how many have their own cell phones?
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- able to track usage, how much of the content they listened to, where
people stop, how long until hang-up - visitor research component
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- Cell phone
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- COMPANY doesn't provide any web interface (for listening
to audio content, recording audio content post-visit, etc.). DIA CAN
LIST PHONE NUMBERS ON DIA WEBPAGE. DIA would
have to build this. BUT DIA owns the content w/ a cell system.
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- Getty Museum provides print brochures with a small thumbnail and the
cell phone number of the object so that they can interact with it
after the visit, comment from home
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- With cell phone system, options for people participating are a lot
broader (e.g. scholars from afar)
How do you choose what audio responses can be accessed by other cell
phone users?
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- Try to provide a structure for soliciting responses to galleries/
objects. Questions for responses need to be carefully positioned to
inspire a response (not typically a yes/no question); questions are
made for works of art that are particularly interesting/emotional,
likely to instigate a reaction