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The Problem...
- Currently users have to leave their context to modify or create formatted text that looks different than the original context (display not= edit)
- Editing text can only be done in plain text in many places on the web
- If users can edit in interesting ways, they are required to use markup in many cases to create formatted and structured text
- Markup differs, even if slightly, across applications (and versus HTML)
- Need faster, better quality and readability edit-ability
Affects...
- non-technical audience with little knowledge in HTML or other markup language
- technical or markup savvy users who are busy
The Impact of Which Is...
- Users are distracted from thier task, editing text, when they need to focus on the markup.
- Memory load becomes high when users have to leave their context to make changes.
- Some users can't take full advantage of editing capabilities
- Memory load for remembering various markup languages is high
A Successful Solution Would...
- Provide a set of context-appropriate formatting tools
- Maintain the context
- Allow users to format and structure text without needing to know markup