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Excerpt

Currently users have to leave their context to modify or create formatted text that looks different than the original context (display not= edit)
Editing text can only be done in plain text in many places on the web
If users can edit in interesting ways, they are required to use markup in many cases to create formatted and structured text
Markup differs, even if slightly, across applications (and versus HTML)
Need faster, better quality and readability edit-ability

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