IDI creative brief

To position the Inclusive Design Institute (IDI) as an innovator and leader in inclusively designed technologies, guidelines, and policies.

To create a brand identity evoking the values of inclusiveness, diversity, openness, and progressive innovation.

The overarching goal of the IDI is to help ensure that emerging information technology and practices are designed inclusively from the very beginning.

Inclusive design: Design that enables and supports the participation of individuals and groups representing the full range of human diversity
Disability: Mismatch between the needs of the individual and the service, education, tools, or environment provided
Accessibility: The adaptability of the system to the needs of each individual

• Information communication technology industry and developers including open source communities

• Policy makers & legislative bodies

• Communities that may have been marginalized or excluded in the design of ICT - disability, culture, language, etc.

• Users of technology in general

• Academic institutions

• Cultural institutions

• Inclusion/Inclusivity/Inclusiveness

• Openness

• Acceptance

• Diversity

• Transparency

• Innovation

• Thinking differently

• Stretching notions of design

• Not boxed in, dynamic, responsive, expansive

• Many perspectives

• Community

• Global networking

• Learning tools

• Demos

• Code

• Physical solutions

• etc.