Fluid Style Guide (2007)

Colo(u)r

Dark Olive Green

Hex: #556B2F

RGB:  85  107   47

CMYK:  66  38  100  26

 Opacity from 100% to 10% (10% intervals) 

Deep Eggplant Purple 

Hex: #330B38

RGB:  51  11   56

CMYK:  76  94  43  57

 Opacity from 100% to 10% (10% intervals)

Light Gray

Hex: #CCCCCC

RGB:  204  204  204 

CMYK:  19  15  15  0

 Opacity from 100% to 10% (10% intervals)

Typography 

Euphemia UCAS *

The Fluid logo typeface uses Euphemia UCAS Bold.

The Euphemia font family is available with a free end-user license in TrueType-OpenType format (.ttf) and can be downloaded from here

Font Family

*by an uncanny coincidence the UCAS stands for Unified Canadian Aboriginal Syllabic