August 30, 2018 Platform Coop - IDRC / SEWA Meeting
Co-design Sessions with SEWA
- Namya will ask the beauty coop women to find out if Oct 29 week works, this would work well for Michelle and Dana
- Nov 12 might still be a problem because of Diwali?
- Nov 19 week better than 12th
Website
- take the logo off of the SEWA foundation website (don’t have a digital file at this time)
Hosting?
- $100/year to host SEWA - this is prohibitive
- static site - can use Amazon hosting
- is there something non-profit friendly?
- GitHub pages, but terms of service might not allow for-profit services
- this would be the easiest solution, Namya will take a look at the terms to see if it works
Content for the Site
- don’t have a brochure yet - should have something next week
- website will be a part of the governance platform
- Namya to send some content/information to us for the site
SEWA vs Foundation?
- SEWA is the trade union - the umbrella - what people mean when the say “just SEWA”
- in the process of overhauling the SEWA site to reflect more that it is the umbrella, but for now it’s more focused on the trade union
- the union is 1.5 million women in 15 states of India
- union is the “mother” - communicate to workers that it is important to be organized - so make them members of the union
- SEWA federation is made up of 300,000 members in co-ops - all in Gujarat
- everyone we serve is a member of the SEWA union
- want to provide all services to all members of SEWA - hard to do in practice
- project for the federation - governance - is not for the union
- union does mostly advocacy - policy research, the joint action of struggle and development - this is a slow process, talking to employers etc
- federation/coops work on development - more immediate - what can we do for workers right now?
- for example: training, streamlining production, marketing, better business processes
- technology - federation in charge of tech for all coops? Or individually?
- easier to manage for all
- all coops cannot afford to have the tech
- shared resources would be better
- portals for each coop into the tech, managed centrally, would be ideal
- subdomain of the federation
Website/App
- main SEWA site is being redone now
- want to redo the federation site too - with us
- beauty cooperative - have a link to main federation website
- want the app to be scalable to multiple services as well
- urban services in India are broken, exploitative of workers e.g. domestic workers
- domain - beauty services only? other services might not need to be consumer-focused, some will be, e.g. agriculture coops, don’t need own url, can be under the federation, it will depend
Co-Design Session Planning
We will have 2, 2-day workshops
Beauty coop workers
- 1st day brainstorm
- 2nd day more concrete - mapping of content - provide examples but also keep open to ideas
- gathering stories - we have budget for this to compensate
- they have a video cooperative - plan to make short videos
- workers are at the registration point, haven’t started doing home services yet (some will have experience with home services, some not)
- record them doing their work? Those with experience and those without In Gujarat, need someone to translate - $$
- in the meantime do some interviews? IDRC can provide some questions, run them by Namya
Federation
need to understand more about the Federation
how the coops interact with each other, with the federation etc, where we should focus
Federation:
- business development, business planning - grassroots women, no formal business training
- some have low literacy, some education, not college necessarily, 8th grade, especially the boards
1. How to price things, read balance sheets, make business plans, scaling up,
2. Training - connecting them to institutes, in-house trainings as well
3. Marketing - how do we link them to the end consumer or to other partners
4. Policy, advocacy, helping them understand what policies are coming in e.g. new taxation law recently - no one understood them, tax consultants weren’t informed etc
- Central federation - pull the content together - e.g. get an expert to do a talk, do an article etc
- Remote rural areas - they don’t get the information - how do we disseminate it to them?
- Consider potential collaborations e.g. vegetable farmers and catering coops - connect them
- there are 6 types of coops - dairy, agriculture, savings/credit, artisans, other goods, services