August 30, 2018 Platform Coop - IDRC / SEWA Meeting
- Dana Ayotte
Co-design Sessions with SEWA
- Namya will ask the beauty coop women to find out if Oct 29 week works, this would work well for Michelle and Dana
- Nov 12 might still be a problem because of Diwali?
- Nov 19 week better than 12th
Website
- take the logo off of the SEWA foundation website (don’t have a digital file at this time)
Hosting?
- $100/year to host SEWA - this is prohibitive
- static site - can use Amazon hosting
- is there something non-profit friendly?
- GitHub pages, but terms of service might not allow for-profit services
- this would be the easiest solution, Namya will take a look at the terms to see if it works
Content for the Site
- don’t have a brochure yet - should have something next week
- website will be a part of the governance platform
- Namya to send some content/information to us for the site
SEWA vs Foundation?
- SEWA is the trade union - the umbrella - what people mean when the say “just SEWA”
- in the process of overhauling the SEWA site to reflect more that it is the umbrella, but for now it’s more focused on the trade union
- the union is 1.5 million women in 15 states of India
- union is the “mother” - communicate to workers that it is important to be organized - so make them members of the union
- SEWA federation is made up of 300,000 members in co-ops - all in Gujarat
- everyone we serve is a member of the SEWA union
- want to provide all services to all members of SEWA - hard to do in practice
- project for the federation - governance - is not for the union
- union does mostly advocacy - policy research, the joint action of struggle and development - this is a slow process, talking to employers etc
- federation/coops work on development - more immediate - what can we do for workers right now?
- for example: training, streamlining production, marketing, better business processes
- technology - federation in charge of tech for all coops? Or individually?
- easier to manage for all
- all coops cannot afford to have the tech
- shared resources would be better
- portals for each coop into the tech, managed centrally, would be ideal
- subdomain of the federation
Website/App
- main SEWA site is being redone now
- want to redo the federation site too - with us
- beauty cooperative - have a link to main federation website
- want the app to be scalable to multiple services as well
- urban services in India are broken, exploitative of workers e.g. domestic workers
- domain - beauty services only? other services might not need to be consumer-focused, some will be, e.g. agriculture coops, don’t need own url, can be under the federation, it will depend
Co-Design Session Planning
We will have 2, 2-day workshops
Beauty coop workers
- 1st day brainstorm
- 2nd day more concrete - mapping of content - provide examples but also keep open to ideas
- gathering stories - we have budget for this to compensate
- they have a video cooperative - plan to make short videos
- workers are at the registration point, haven’t started doing home services yet (some will have experience with home services, some not)
- record them doing their work? Those with experience and those without In Gujarat, need someone to translate - $$
- in the meantime do some interviews? IDRC can provide some questions, run them by Namya
Federation
- need to understand more about the Federation
- how the coops interact with each other, with the federation etc, where we should focus
Federation:
- business development, business planning - grassroots women, no formal business training
- some have low literacy, some education, not college necessarily, 8th grade, especially the boards
1. How to price things, read balance sheets, make business plans, scaling up,
2. Training - connecting them to institutes, in-house trainings as well
3. Marketing - how do we link them to the end consumer or to other partners
4. Policy, advocacy, helping them understand what policies are coming in e.g. new taxation law recently - no one understood them, tax consultants weren’t informed etc
- Central federation - pull the content together - e.g. get an expert to do a talk, do an article etc
- Remote rural areas - they don’t get the information - how do we disseminate it to them?
- Consider potential collaborations e.g. vegetable farmers and catering coops - connect them
- there are 6 types of coops - dairy, agriculture, savings/credit, artisans, other goods, services