A chart can be an interesting companion to personas, to help us understand their differences
Table format allows users to easily see how the personas are different
Table format allows users to easily pick out the information that is relevant to them
Table format allows for the breakdown of information into the categories that are important to the application/site being designed; may be good when there is a lot of important information which is paralleled among the personas
Personal/social life is included, but in the table format can be ignored or skimmed
The table format makes it less story-like, and thus perhaps less compelling
Drawings can be used for provisional personas to further emphsize the fact that they are not based on research (and thus less "real")
The drawings of the cars they want really add a tangible example of their differences
Actual Cooper Personas appear to be about 4 paragraphs of text with a name, age, and perhaps one other characteristic (e.g. email) at the top. I think this is a (less digestible) format that works for them because the personas are primarily used by their internal design team, or shared with clients in a very interactive session. I don't think they have to convince people to use them as much as we (or many other organizations) do.
Clearly, these aren't full personas and a lot more detail is needed
I really like the short introductory paragraph at the beginning, with a called out quote (though the quote may be a little too emphasized).
There are several called out quotes here, so we'd want to make sure her tagline is the most prominent.
If there is similar information in the narrative paragraphs and the bulleted lists, I think we want to eliminate it so people don't have to parse the same info twice (unless we do two different formats of each persona, one narrative and one bulleted).
I'm not sure the red headings work. Both because I think red is a bit of a danger color, and because it's hard to tell at first glance that the red heading is at a higher level than the black headings in the bulleted sections.
We may want to see if we can reduce the # of bullets a bit.
Are there other categories that would be helpful in the bulleted sections?
I'd move the "Professor & TA Manager in Spanish under her picture, because the name is what we want to really emphasize.