Size: 2
Summary:
As someone exploring the project I should feel a sense of cohesion from the visual materials related to the project resources, website etc.
Details:
A preliminary visual system/branding. This may be very simple to start, with just some playful drawings or sketches.who visits our website or encounters things we've published (e.g. postcards, conference booths, etc.), I should be able to quickly recognize the project and feel that it has a sense of (diverse) cohesion and identity.
...
Details:
The project needs a distinct identity, perhaps via a evolving cast of illustrated characters, which can convey a sense of fun, diversity, and artistry.
(links to Avtar's mood board and notes regarding the visual identity)