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  • Embed privacy into new technologies and business practices from the outset
  • Essence:  power of "and" vs. "or"
    • Zero sum assumption is wrong: sacrifice privacy in order to improve something else (public safety or health care)
    • False dichotomy
    • replace "or" with "and"
    • (JS: Also resonates with accessibility:  "if we add accessibility it will detract from ..." (zero sum), and our counter argument is that it will improve things for everyone (positive sum)).
  • When discussing the idea of adding privacy from the outset with engineers:
    • engineers response: not a problem; can be done.
    • then why was it not done?
    • "they" didn't put it into the requirements; "they" being the CEOs (management)
    • Management usually promotes privacy at the end as bolted-on after the fact
    • (JS:  this has been and is a common complaint with respect to accessibility, and we even use the same phrase:  "accessibility is bolted on at the end")

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